Scandi fashion fans rejoice! The wait is over, as Ganni’s first London store opens today! Located in busy Soho at 36 Beak Street the new store will stock all the brands signature styles, including this summers popular seersucker dresses, kitsch cowboy boots, cosy brightly coloured knits and no doubt scrunchies galore!
Coined as the cult brand of the moment and championed by celebrities, fashion editors and social media stars alike, the opening has been highly anticipated and is bound to be a hit, bringing fresh business to London’s Soho.
If you’re not able to make it to the store opening today, take a look at our edit of the best Ganni pieces to buy at the moment!
Ganni, 36 Beak Street – Opens today!
4. Pintuck cotton-poplin shirt
6. Floral Georgette Mini Dress
8. Oversized Tiger-print Denim Jacket
9. Checked Cotton-Poplin Wrap Dress
10. Shirred Leopard-Print Peplum Top
12. Port Royale Leather Bucket Hat
14. Neon Mélange Ribbed-Knit Sweater
15. Animal-print Denim Overalls
17. Tiger Print Cross-body Bag
18. Floral-print Shirred Crêpe Mini Dress
21. Tiger-print Biodegradable Bucket Hat
24. Floral Pleated Georgette Dress
26. Smocked-sleeve Gingham Blouse
27. Alpaca Blend Oversized Cardigan
29. Low Texas Leather Cowboy Boots
30. Broderie Anglaise Midi Dress