Words by Kate Sinclair

For Autumn Winter 2020, ALEXACHUNG have channelled the style and attitude of the late 70’s suburban teen, the rebellious icon that came of age during the birth of the UK punk era.

The collection references the photography of Debbie Juvenile and Diane Arbus, depicting teenagers of the time at Westwood and McLaren’s famous West London store and at the notorious Blitz club, whilst also looking to contrasting imagery of Barbara Good tending to her garden in dungarees and wellies.

“This is a British collection. It’s about our musical heritage, our rebellious spirit, our eccentricity, our desire for the practical, the cosy, the fussy, the fun, the witty, the cool, the just-got-out-of-bed, the dressed-like-this-for-a-formal-occasion, the pomp, the pageantry, the utterly nonsensical vibe that courses through London, our history, my home. This collection is a collection of things I like to wear.”

Alexa Chung, Creative Director 

Contrast is key to this collection; it’s the unexpected fusion of Felicity Kendall of the Good Life and Johnny Rotten of the Sex Pistols. Dainty pearl buttons on silky blouses juxtapose heavy metalware on leather trousers, skirts and trench coats, a chic polka dot dress is paired with chunky biker boots, bulky bright knits slouch over cinched in waists.

We see a number of pieces re-invented from seasons passed; the signature boiler suit is back in stonewashed lilac whilst the mandarin collared mini dress is paired back in black with pearl buttons


To accompany the new collection, the brand are also launching a Spotify channel through which they will create bi-monthly playlists of songs that inspire the team whilst creating. Friends of the brand will also contribute and the channel will kick off with a special selection curated by Alexa Chung herself – perfectly fitting for a collection rooted in musical history!

The new season is now available to shop at www.ALEXACHUNG.com

Find more from ALEXACHUNG at Mythereasa, Net-a-Porter and Farfetch