Words by Kate Sinclair

As we’re all spending more time indoors staying safe and cosy during this pressing time, motivation to get properly dressed may be lacking. Like us, you may be opting to stick to your nightwear or comfy loungewear to parade around the house. With this in mind, there seems no better time to invest in some beautiful new pyjamas.

We’ve fallen head over heels for Sarah Brown’s sweet vintage inspired designs. The perfect fusion of mid-century inspired details and contemporary shapes in the form of cosy pyjamas and delicate yet playful lingerie.

100% Cotton Poplin Pyjamas in Pink with White Contrasting Collar and Cuffs with Ric Rac Trim

Every item is lovingly hand crafted by Sarah herself in her East London studio. She uses artisan techniques such as scalloping, pleating and French seams to create investment pieces that can be loved forever. All of Sarah’s fabrics and components a carefully sourced from family run UK businesses, ensuring all elements of her brand are as sustainable as possible.

Available in both short and long styles, all her pyjamas are made from 100% cotton poplin and feature the cutest contrasting peterpan collars finished with scalloped edges or ric rac trimming.  Styles are available in soft pastel shades as well as classic navy and white but Sarah also offers the option of personalising your PJs and can create bespoke sets in requested colour ways and even monogram upon request.

100% Cotton Poplin Navy Long Pyjamas with White Ric Rac Trim

Made from luxurious silk, Chantilly lace, tulle and grosgrain the lingerie perfectly compliments the nightwear range. Adorned with bows, embroidered polka dots and stripes as well was matching scalloped and ric rac trimmings, they are bound to raise your spirits and make you feel more put together even if hidden beneath your slouchy loungewear.

If you’re in search of something a bit more personal, Sarah also works closely with customers to create one off pieces that are the perfect fit and style for you, ideal for a special occasion and gifting. 

Take a look at our favourite styles as selected by Fashion Editor Rachel Bakewell.

100% Cotton Poplin Blue Pyjamas with Red Ric Rac Trim Regular price £120.00
100% Cotton Poplin Pink and White Stripe Pyjamas with White Ric Rac Trim
100% Cotton Poplin White Long Pyjamas with Red Ric Rac Trim



Available at www.sarahbrownlondon.com