Scandi fashion fans rejoice! The wait is over, as Ganni’s first London store opens today! Located in busy Soho at 36 Beak Street the new store will stock all the brands signature styles, including this summers popular seersucker dresses, kitsch cowboy boots, cosy brightly coloured knits and no doubt scrunchies galore!

Coined as the cult brand of the moment and championed by celebrities, fashion editors and social media stars alike, the opening has been highly anticipated and is bound to be a hit, bringing fresh business to London’s Soho.

If you’re not able to make it to the store opening today, take a look at our edit of the best Ganni pieces to buy at the moment!

Ganni, 36 Beak Street – Opens today!


 1. Cat-eye acetate sunglasses

2. Plaid Flared Mini Dress

3. Leather Shoulder Bag

4. Pintuck cotton-poplin shirt

5. Gingham-check mini dress

6. Floral Georgette Mini Dress

7. Floral Print Scrunchie

8. Oversized Tiger-print Denim Jacket

9. Checked Cotton-Poplin Wrap Dress

10. Shirred Leopard-Print Peplum Top

11. Checked Maxi Sundress

12. Port Royale Leather Bucket Hat

13. Gingham Crêpe Midi Dress

14. Neon Mélange Ribbed-Knit Sweater

15. Animal-print Denim Overalls

16. Black Ruffled Shirt

17. Tiger Print Cross-body Bag

18. Floral-print Shirred Crêpe Mini Dress

19. Cut-out Cowboy Boots

20. Fitted Leather Jacket

21. Tiger-print Biodegradable Bucket Hat

22. Floral Cotton Midi Dress

23. Leather Cowboy Boots

24. Floral Pleated Georgette Dress

25. Square Acetate Sunglasses

26. Smocked-sleeve Gingham Blouse

27. Alpaca Blend Oversized Cardigan

28. Leather High-rise Shorts

29. Low Texas Leather Cowboy Boots

30. Broderie Anglaise Midi Dress