BRAND TO WATCH: 19.04 World

Words by Kate Sinclair

Welcome to the wonderful world of 19.04. Founded by twin sisters Vera and Love Mihheenko, the brand is unapologetically feminine, reclaiming such trope in a way that is bold and brazen. Redefining the use of pink and frills to dress strong, independent women in clothes that are full of personality to match their own.

Founded in 2017 the brand prides itself on the use of high quality fabrics such a sumptuous silk and crisp cottons sourced from Britain, France and Italy. Collaborating with highly skilled garment technologists and tailors to bring their wonderful designs to life, the sisters oversee each collection from conception to  realisation, ensuring every piece is finished to a high standard.

“Fashion is a game in which there are no rules”; the motto that Vera and Love keep in the mind when designing and is reflected not only in their clothing, but throughout the brand aesthetic and ethos and indeed in their own charming personalities. Fashion for them is a game to be enjoyed.

The new Pre Summer 2020 collection is a continuation of their brand values and visions of fun and fantasy, a modern re-interpretation of the classic story of Alice In Wonderland. Silk pastels, floral suiting and glitter are all incorporated into wearable, everyday pieces that are perfect for the party season ahead. Our favourite pieces include a dark floral version of the Nancy dress with their signature oversized white collar as well as a beautiful white frilled number.

 

Head to the website to browse and buy from 19.04 World.

 

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